Just after post on the Nielsen Online Blog indicating that going online is the key to print media's survival.
Chuck Schilling, Research Director for Agency & Media Analytics at Nielsen talks about how he has been through many major print publishing houses both as an employee and as a consultant, and how he has never seen such levels of economic pressure put on these establishments. Yeah, there is the eonomy, but there is also the fact that every day, more people are turning to the Internet to get their news.
Print publications might be in better shape, had they done some things differently over the years. Schilling TriCityNews, may have to give in sooner or later. Still, I don't think I'm alone from the reader's perspective in that I enjoy getting up in the morning, sitting in my recliner with a cup of coffee and the day's issue of the local newspaper.
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