It's not April Fools' Day, and some sort of mathematical miscalculation doesn't seem to have occurred. Instead, surprising as the situation may be, Yahoo's video property appears to have become more popular than the ones owned by Fox, Microsoft, and Nickelodeon.
So says Nielsen (by way of Beet.TV), which believes Yahoo Video attracted 29.9 million unique visitors in September and displayed around 264.3 million clips. This means a 56 percent month-over-month increase occurred in terms of that second statistic. Streams at Fox, Microsoft, and Nickelodeon decreased by 13, 20, and 27 percent, respectively, during the same period. They all fell behind as a result.
Given all the Halloween vids and election fuss, don't be surprised if Yahoo Video becomes even more popular over the next couple of months.
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