Nike And Google Kickoff Joga

A soccer-focused community website based on Google's invite-only Orkut service recently launched in advance of this year's Wolrd Cup. Football fans who prefer the pitch to the gridiron have another option for their community needs, if they can get an invitation to join. World Cup, which kicks off in Munich on June 9th. The Joga site described its focus as a way to "help remind the world how the game was meant to be played." Users will be able to share photos and videos, and create communities focused on their interests. Nike will create some official communities for particular athletes and cities. Users will be able to create a Starting 11 dream team in their Joga profiles. The Starting 11 can contain professional players, friends, or both. Think Brazilian star Ronaldo alongside Arsenal scorer and French international Thierry Henry as the starting strikers in a 4-4-2. BusinessWeek The real excitement could come from the competition stemming from the Google/Nike partnership versus Yahoo/Adidas, the latter two being official sponsors for the World Cup. PaidContent.org Go Del.icio.us") | Yahoo! My Web Drag this to your Bookmarks. David Utter is a staff writer for Murdok covering technology and business.