Nike Breaks New Ground In Communication Transparency

Communicating on corporate responsibility doesn't get more transparent than this. The Financial Times reports ... Today Nike breaks a three-year silence on social reporting as it publishes its 2004 corporate responsibility report. This is Nike's first report since a 2002 California supreme court ruling that the company could be sued by Mark Kasky, a labour rights activist, over statements it made about its labour practices. But that is not all: the sports equipment company has also broken new ground in transparency by publishing a complete list of suppliers on its website. Nike also issued a Philip H. Knight says in the introduction to the corporate responsibility report: We've been fairly quiet for the past three years in Corporate Responsibility because of the Download the report (PDF) from Nike's website. Fellow communicator Communication World, IABC's magazine for members. If you're an IABC member, you can NevilleHobson.com blog which focuses on business communication and technology.