Last week, a Hitwise analysis of Yahoo's properties showed that search wasn't the company's most popular service, and also that it depended a lot on Google for traffic. A new look at Google's properties shows that search makes up the Mountain View giant's backbone, and that as time goes by, the industry leader is increasingly self-sufficient.
Out of the top 20 Google properties, the main Google site has a controlling market share of 68.64 percent, according to Of course, as Google's earnings report approaches and its stock sinks in step with the rest of the market, this news may not be enough to counterbalance whatever else comes along.
Search Central At Google
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