If this were anywhere other than the Land of the Free we could take bets on how long it takes Google to grab 75 percent of the search market. What are we lookin’ at here, December? What are the odds Google grabs 80 percent by next August? Wait before you wager, there are new numbers in.
Looking at Hitwise’s latest numbers from the month of August, Google.com takes its place on the chart like a kind of vortex, gradually sucking market share from everybody else on the chart. For every gain along Google’s timeline, you can see a corresponding reversal at rivals Yahoo, MSN, and Ask.
whole online advertising market is a much different story. 
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