- The Web has become a proven business platform.
- Business entry is cheap, therefore financiers aren't driving decisions this time.
- The advent of search advertising sydication which helps give sites with visitors instant revenue.
- No wild IPO's, more acquisitions of hot startup's by stable comapnies. It's a great article and sums up the current reality of the Web and business. However, I think there is one huge potential pitfall; continued success of those pesky text ads by the search engines and their thousands of syndication partners. What if people stopped clicking on those ads? Every ad phase on the internet eventually suffered from click blindness. Over time the web visitor knows where the ads are and clicks them less. The article mentions banners as something that didn't work. Well, actually they did work and were effective with over 1% click rates from around 1996 - 2000. From the very beginning when Wired.com put up the first web ad banner they began a gradual click rate decline. When they got below 1% is when all of us started to get worried. I don't think you can say that banners were not effective in driving business. They were ... and YES they still are, just not with the super high click percentages that they were previously. For example, we still sell banners at the this site and Add Your Comments Here ... murdok is the CEO of WebProBlog which focuses on internet business and marketing trends.
No Internet Bubble?
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Another Internet Bubble? Not according to John Battelle John believes that we are in a new era of internet opportunity ... a grounded, stable and vibrant opportunity ... called Web 2.0. He gives these four reasons:
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