No Soup For You!

A missive from the "sales follies" department. NetworkWorld, was trying to help a consulting client of his choose an email security system. One of the vendors under consideration at the time was CipherTrust, and Joel was going to purchase a number of systems in order to evaluate them firsthand prior to making a final recommendation to his client. Here's what happened:

But when it comes to buying products, our tests aren't enough. It's important to investigate all those peripheral aspects of the vendor before you sign a purchase order. I was reminded of that the hard way." (emphasis added)mike) Add to document.write("Del.icio.us") | Yahoo! My Web Technorati: Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the

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