Nonprofits Outpacing Businesses on Social Media

Charities are often more savvy than businesses when it comes to using social media – especially blogging. The Center for Marketing Research looked at the

The charities are especially outpacing businesses when it comes to podcasting and though less utilize video, the ones who are use it heavily. They are also blogging. Charities blog at a higher rate than businesses on the Fortune and Inc. 500 lists, with more than a third of the organizations. Compare that to just 8% of Fortune 500 businesses and 19% of businesses on the Inc. 500 list.

I did a little research myself and found that the number one charity (measured by revenue) is the Mayo Clinic which maintains two blogs—including United Way has three blogs as well as blogs at regional offices I didn’t find blogs for the Salvation Army, American Red Cross, Catholic Charities, or http://www.umassd.edu/cmr/studies/cmrblogstudy4.pdf