Nothing's Certain 'Cept Wikipedia and Taxes

Humans are predictable creatures, but it's interesting nonetheless to see seasonal trends depicting where everybody's going online. January 2007, according comScore, was for taxes, job-hunting, and vacation planning, among a couple of trendy surprises. But the most significant change in traffic was to Wikipedia, which entered the top ten domains for the first time.

Also, as somebody-anybody sentiments rise, visits to potential presidential candidate websites also spiked in January.

"As we've witnessed on an annual basis, consumers turned to the Web at the beginning of the year in a very utilitarian fashion, with an eye toward planning," said Jack Flanagan, executive vice president of comScore Media Metrix.

Visits to tax sites tripled as soon as W-2's started making their way to employee mailboxes, led by