Now Hang On a Sec...

This week it feels like someone must have cursed now famous quote: "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share." I stopped for a few seconds to imagine how Sue finished that statement. Something like "...what really matters is building the greatest search services we can" or words to that effect. But I know that it's doesn't it? If paying attention. Or maybe we've not been tooting our own horn enough? I try to tone down that sort of thing here, but maybe that's exactly the wrong thing to do. I bet that if we surveyed most searchers about what they'd like us to do, few of them would say "be #1" or "beat Google!" Those things might happen, but they're a byproduct of doing so many other things right (speed, ease of use, good design, relevance, etc). Dave Taylor Robert Scoble said, "There is so much left to do it isn't even funny." What is funny is watching someone come along every few months to declare "game over!" on search. Jeremy Zawodny is the author of the popular Yahoo! Search blog as well.