NY Post: Buy Sites, Not AdWords

The New York Post's been a bit down on giving Google money for paid search lately. It may not be surprising to you that the NYP might be a little one-sided on this issue, even unnecessarily snarky, but there is, at least, an interesting concept presented: buying sites with good natural rankings to avoid AdWords altogether.

You may even pause at that, before we get into it, and in conspiratorial spirit connect these dots: News Corp. owns the New York Post and (reportedly) wants to own a fair chunk of Yahoo, too – so much Rupert Murdoch is willing to give up his beloved MySpace. Not that this slam on AdWords has anything to do with that.

Richard Wilner, who chastises those spending too much on AdWords in
However, it seems counterintuitive to offer this advice to the vast majority of web marketers out there, just as it does to suggest AdWords is unnecessary or a waste of money. You may be able to make a case for the lack of attention and clicking that ads in the side panel get. But the top sponsored are
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