NYT Adds Blogrunner; Mainstream Media Fail to Mention it

If you want to see evidence of why blogs continue to grow as a source for news, while mainstream media (MSM) sites appear stagnant, you need look no further than the latest

Blogrunner–a news aggregator similar to Techmeme–a service it acquired in 2005. Take a look at the

That the NYT is adding news from other resources–including blogs–is not a big surprise. The newspaper is one of the few mainstream media sites that appear to "get" social media and are aggressively pursuing models that embrace citizen journalism.

Equally not surprising is the way other MSM sites have handled this announcement–TechCrunch, SEL, etc–because we know that by doing so, we add value to your reading experience (plus, they’re great sites).

NYT is going to be a lone beacon for a while. Until other mainstream news sites realize that you have more to gain than lose–by linking to your rivals–they will continue to look like social media noobs!