Obama Takes on MySpace

Via LostRemote, My.BarackObama.com. Create a profile, start a blog, add friends, set up groups and coordinate events. It's the next level in high-tech campaigning, and I imagine it will be tremendously successful - if it doesn't implode from all the use (it's slooow today).I'm wondering how many of the initial users are employed by McCain, H. Clinton, Edwards, Giuliani, et al. That's got to be one of the more interesting, underreported angles of all of this. It's a potential goldmine, especially if the producer of such social media is slow to act on it and a competitor picks up on some vibe that's swelling up on message boards, blog comments, or other forums.

In college, I was the campaign manager for a friend of mine who was running for a Student Assembly executive board position (he was studying in Israel while running and I was campaigning for him with the slogan "Don't dismiss a man as abroad"). With an email roster of under 40, we had a mole who sent an ill-thought-out tirade or two from the email list to the conservative publication on campus, which gladly published them. That was back when there was some expectation of privacy, the good ol' days.

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About the Author

David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with