Off-Target Email Marketing

I received a wonderful email offer today from eWeek. The type of marketing email that illustrates a keen awareness of how to make a complete ass of yourself, diminish your chances of success and ruin an opportunity for developing any relationship. As this image shows, a snippet from the email, they've offered me a free subscription to their magazine. And as you can see, the email says that I've been selected to apply because of my industry involvement. This is all great stuff. But I wonder who this 'Variable Name' person is that the email is written to. It came to my email address but I don't know who Mr. or Ms. V. Name is. To be fair to RSS feeds? In any event, let me dig out my credit card, the one with the account that's held by 'Mr Variable Name.' Just in case I miss that deadline. Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: