The fallout over Ketchumgate continues. The New York Times reports that the Department of Health and Human Services said it had hired Michael McManus ... ... who writes a weekly syndicated column and is director of a nonprofit group called Marriage Savers, as part of a PR campaign. Although he was a journalist, McManus I said last week in response to " So, this begs the question - if Mr. McManus had been a blogger and not a columnist would it be ok for HHS to pay him to blog for PR? By his comments McManus makes it sound like this might be ok in W's PR playbook. I wonder if this points to a future strategy. Jay, bubulah, you happy now? :-) Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Official's Comments Hint the Gov't Can Pay Bloggers
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