Yet another advertising-related change has come to Google in the run-up to Search Engine Strategies 2007 New York: Google shifted the One Box background color from blue to yellow.
Tracking Google's rapid-fire releases and changes in recent weeks has been an exercise in itself. AdSense unit changes, and now an update to One Box.
It's been a fixture on Google's search results for some time, a blue box containing the top AdWords advertisements for a given query. Some people have spotted a different look for it from time to time, and now many more should start seeing the yellow-toned background on Google.com.
The official word comes from Daniel Dulitz on the Traffick blog that perhaps banner blindness had set in for Google visitors:
Were CTR's declining? We know that rotating ad design in banner campaigns sometimes props up CTR's. Personally, I haven't seen much evidence of declining CTR up there at the top, but you never know.
Considering Google's continued financial success with online advertising, its bread and butter, those click-throughs probably perform just fine. But there's always room for improvement.
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