One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee.
The Marketing Management Survey, conducted annually in May, polled 252 chief marketing officers, VPs of marketing, marketing directors and managers about digital media and marketing ethics.
The Onion Movie, where a traditional television news anchor has to cope with the new conglomerate owner's battery powered bunny drumming across his news desk, life began imitating art. Local Fox News affiliates began placing
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