Online Ad Market $26 Billion In '06

Among the numerous lists and predictions making the pre-holiday rounds online comes another forecast of a bright and profitable market for online ads. $26.4 billion in 2006, $33.2 billion in 2007. Those are the numbers being bandied about by investment firm JMP Securities for global spending on online advertising. Reuters placing graphical ads on its search result pages. As online advertisers shift more dollars to the Internet, there's going to be considerable competition to stay ahead of the other guy. Graphical ads will likely cost more than text ones, and bidding for the most desired keyphrases should follow that price rise. You could say that the online ad "picture" will change by more than just the money being spent for it. Email the author Del.icio.us") |