Internet advertising revenues reached $10.9 billion in the first half of 2009, a 5 percent decline from the same time in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
Search and display advertising continue to account for the largest percentages of overall advertising spend. Search revenues amounted to more than $5.1 billion for the first six months of 2009, up three percent from the same period in 2008.
"While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online," said David Silverman,
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