Internet advertising revenues in the U.S. remain solid, reaching $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
Overall 2008 revenues totaled a record $23.4 billion, surpassing 2007's record of $21.2 billion by $2.2 billion or 10.6 percent.
Fourth-quarter revenues of $6.1 billion mark the first time the interactive advertising industry reached and exceeded $6 billion in a single quarter. The figures represent a $154 million or 2.6 percent increase from 2007's fourth quarter, which had revenues of $5.9 billion.
"We are seeing an ongoing secular shift from traditional to online media as marketers recognize that ad dollars invested in interactive media are effective at influencing consumers and delivering measurable results," said Randall Rothenberg, president and CEO of the
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