Global spending on Internet advertising declined for the second consecutive quarter, by 5 percent, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to a new report from IDC.
All global regions posted losses, except for the Asia/Pacific region and Japan, which saw slight gains in the second quarter. U.S. online ad spending also dropped for the second quarter in a row, by 7 percent year- over- year, to $6.2 billion from $6.6 billion.
Karsten Weide
Program Director,
Digital Media and
Entertainment for IDC
In the United States, all major advertising formats saw year-over-year revenue losses, with search ads being least affected, display ads losing 12 percent, and classifieds down 17 percent.
All major publishers' ad sales declined, for the most part at double-digit rates, with Google being the only exception, posting single digit growth. Hardest hit was Monter.com with a 31 percent decline and AOL, affected by both weakness in display ads as well as internal sales problems.
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