Online Advertisers Should Consider Smaller Sites

Online advertisers should be open to placing their ads on smaller sites and not always focus on large sites according to new research from Yahoo and maybe a few other sites. While the difference between advertising on large sites versus small maybe minute it could be worth experimenting. "Search engines are a driving force behind these trends, enabling broadbanders to venture beyond the major brands to the niche sites they previously never knew existed," said Cate Riegner of Media-Screen. "62% of sites that respondents mention receive less than one million unique visitors." Murdok. Visit