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Online Advertising Heavyweights Agree To Good Practice Principles

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Online Advertising Heavyweights Agree To Good Practice Principles

AOL, Google, Microsoft, NebuAd, Phorm, and Yahoo promise to behave.  All of these companies - along with a few others - have volunteered to honor the Internet Advertising Bureau's just-announced set of Good Practice Principles.

IAB described the IAB Logo' /><br />  <p>So on to the guts of the agreement.  First, companies are supposed to tell users whenever they're collecting data for the sake of behavioral advertising.  They're also expected to make sure users understand what the procedure entails.  Then comes the key part: users should get the chance to opt out of the collection process.</p> <p>Ad companies are probably hoping that users will either be too lazy to take action or will actually prefer better-targeted ads.  If so, the companies will continue to make money and improve their public image.  But since privacy advocates may still complain that data collection isn't an opt-in matter, the issue isn't likely to go away.</p> <p>Mark Howe, the country sales director of Google UK, sidestepped the mess, simply stating,

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