Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.
eMarketer GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.
The firm says that growth will increase to 7% next year, and worldwide, online spending will climb 9% this year, and make it back to double-digit growth in 2010. eMarketer provides the following graph:
GroupM also says worldwide spending will rise to $58.17 billion this year with online taking 13.2% of total ad dollars. GroupM predicts that share will increase to 14.6% next year.
The firm attributes the growth to increases in spending on search and mobile, as well as declining spending in traditional media. They say Internet spending outperformed all other media channels during the recession, with video particularly becoming a big force.
In the UK, online advertising expenditure grew 4.6% to £1.75 billion in the first half of the year, according to the
For more details about the incredible growth of online advertising in the UK, read the IAB's report Nielsen recently released data finding that social networks accounted for 17% of all time spent on the Web in August. This was quite an increase from 6% in 2008. Advertising spending on the top social networking and blogging sites more than doubled in August, jumping to $108 million from about $49 million in August of 2008.
Murdok discussed more details from Nielsen's report
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