Online Advertising's Relationship with Holiday Traffic

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic.

Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla

Looking at these two graphs, it is interesting to note the amount of display advertising compared to that of search. I wonder how much display advertising will grow proportionally against search advertising as new opportunities continue to arise in this area. Of course when the two are integrated as in Google's display ads for AdWords,