Online advertising growth is set to slow into single digits for the first time in 2009 according to eMarketer's revised projections.
eMarketer is basing its projections on the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data. It says online ad spending will reach 25.7 billion in 2009, which is 8.9 percent over the $23.6 billion that will be spent in 2008.
"Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power," said Randall Rothenberg, President and CEO of the IAB.
David Silverman, a partner at PricewaterhouseCoopers LLP, added that, "a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding."
No comments yet. Be the first to comment!