Online advertising is expected to be a major subject when advertisers from around the globe meet in Cannes on the French Riviera as the industry tries to deal with uncertain economic times.
About 12,000 ad people, art directors, markets, producers and clients will attend the week -long
"Effectively, the crisis accelerates the shift of advertising budgets from traditional media into new media," said Weide. Martin Sorrell, the CEO of WPP, the 2nd-largest ad company in the world, will moderate the "Cannes Debate" seminar where Google, Yahoo and Microsoft will talk about how the Internet world changes the way the ad industry does business. Others attending the event include Publicis Chairman Maurice Levy, Havas chairman Vincent Bollore and media mogul Rupert Murdoch. They are likely to discuss Yahoo allowing competitor Google to sell search ads on its sites and the breakdown in negotiations between Microsoft and Yahoo.
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