Online Auto Ads Don't Work?

The next time you deal with a car salesperson - well, have a heart.  Odds are that he (or she) has had to deal with a whole lot of people who never closed the deal.  In fact, a new report indicates that, although online marketing is causing more in-person visits to car dealers than ever before, the conversion rate (to sales) has actually dropped.

Not that I have too much sympathy for those salespeople, as the numbers may indicate encouraging things about consumers.  You know - that they are shopping around and logically considering their options, rather than