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Online Back-to-School Shopping Not Too Popular

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It doesn't look like too many people plan to do their back-to-school shopping online. eMarketer
 

Ways that the Economy Is Impacting Back-to-School Shopping According to US Consumers*, June-July 2009 (% of respondents)

 

Percent of Back-to-School Shopping that US Mom Internet Users Will Do Online, June 2009 (% of respondents)

There have been a lot of findings to come out in recent months indicating different fears from consumers with regards to shopping online. One is of course security. A recent McAfee/Harris study Another report from Office of Fair Trading found that almost one in three Internet users are not shopping online in the UK due to lack of trust.

Don't count out the economy entirely though. Yet

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