China's most popular online game, Netease's "Fantasy Westward Journey" has 1.66 million users followed by Giant's "Zhengtu Online" with 1.52 million users. Game operator Giant Interactive generated the majority of its $209 million revenues from one title, "Zhengtu Online."
Game operators in China had solid revenue growth in 2007. The biggest gainers were game operators Shanda (up 49 % to $388 million), Giant (up 274% to $209 million), The9 (up 30% to $175 million) and Perfect World (up 593% to $95 million). Along with the revenue growth was a number of initial public offerings (IPOs) by game operators Giant, Perfect World, NetDragon and KingSoft.
"A key trend to track in 2008 is rising average-revenue-per-user (ARPU). Certain online games are reaching $7 to $12 a month in average-revenue-per-user, significantly higher than past averages of $5 or less per month," said Luong.
"I believe there is still room for average-revenue-per-user to grow, as game operators enhance monetization efforts from free-to-play games."
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