Online holiday spending has now reached the same levels as last year thanks to Cyber Monday and the corresponding Tuesday, according to comScore.
For the holiday season through December 5, $14.92 billion has been spent online, about the same amount compared to the same period last year.
For the five days beginning with December 1 (Cyber Monday) online sales totaled $3.74 billion, up 9 percent compared to a year ago. Two individual days in the past week reached more than $800 million in online spending: Cyber Monday with $846 million, and Tuesday, December 2 with $823 million.
"The online holiday shopping season has picked up noticeably since Thanksgiving as consumers have given in to the holiday spirit - and very attractive retailer discounts," said The fastest growing product categories from December 1 through December 5 were sports & fitness (up 35%) and consumer electronics (up24%), which saw sales spike due to major price reductions on many items, including flat screen TVs. Apparel & accessories saw a 16 percent increase along with toys (16%) and books & magazines were up 10 percent followed by video games, consoles & accessories up 9 percent. The most popular retail sites included eBay with 36 million unique visitors followed by Amazon with 29 million, Wal-Mart with 19 million, Target 15 million and Apple with 11 million, a 29 percent increase over last year.
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