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Online Journalists Optimistic About Future

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Online journalists are more optimistic about the future of their profession than those who work in traditional media, according to a new survey by the Online News Association and the Pew Research Center's Project for Excellence in Journalism.

A majority of those surveyed (57%) say the Internet is " changing the fundamental values of journalism." The biggest changes, the respondents said, were a loosening of standards (45%), more outside voices (31%) and an increased emphasis on speed (25%).

For the most part, Confidence in Finding a Profitable Economic Model

When asked what would likely be the most important form of revenue in three years, the majority (65%) of online journalists name advertising. Thirty-two percent cited display advertising, which has been the biggest source of online news revenue, 19 percent named search ads and 14 percent video ads.

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