Online Marketing For Offline Buying

Around 60 percent of purchases that begin with online research end at a local store offline. That's mainly because the Internet has yet to let you to try something on or really see the TV picture quality. Add that to lack of local businesses fully utilizing the power of local search and directories, and you have the basis for a whole new business model. "Our research indicates that Internet marketing by local businesses has not kept pace with the changing shopping behavior of consumers, who increasingly turn to the Internet to research products and services before buying locally," said Matt Booth, vice president and program director for Interactive Local Media, The Kelsey Group, in a statement. San Francisco-based SuperPages. StepUp maintains and updates these local pages for the retailers for $50 per month per category per location.