Blogs, RSS and Social Networking can be a minefield for PR practitioners. The digital PR space is hot right now. You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine. One of the reasons is that it is a fast paced environment and there are always new ideas to report on - two years ago there was no YouTube or Del.icio.us And two years ago PR people were not as interested in finding out about the shifts in media consumption. Bulldog Reporter's PR University has been plotting a course through this morass for PR practitioners and their content syndication and bookmarking), online news and search, and how to measure these new online PR practices. The recent high profile online PR and blogging debacles have shown that it is vital to get as much data about how to do digital ValleyWag showed this comparison of the traffic on YouTube and MySpace
If you are in the San Francisco area, don't miss next Why PR Agencies Need to Learn How To Do Online PR
Tthere are a few of us making a difference, managing online reputations and just maybe, we will be the agencies of the future.
Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences. 
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