Later today I'll be presenting here at DMA-06 on a panel called, Blogs, RSS and Podcasting with Amanda Watlington from Searching for Profit and Stephan Spencer from Netconcepts. Basically, my presentation will cover how blogs can be used as public relations tools in the context of "Push and Pull PR". The presentation is broken up into:
- Opportunity
- Push and Pull PR
- Blog Optimization & PR Blogger Relations
- Case Study The "opportunity" section explains how many journalists are ignoring the noise of getting pitched by so many PR firms and company PR staff. Whether it's a pitch by phone or email, many members of the media go online (98%) to find news sources (76%), story ideas (92%), experts and to research press releases (73%). The percentages come from a study done by Middleburg/Ross.
- Keyword Messaging
- Blog Optimization
- Blog-Enabled Media Room
- Targets audience based on search behavior
- Enables keyword exposure on multiple channels
- Builds credibility and affinity with your brand
- Facilitates perception of thought leadership
- Attracts visitors most likely to take action I will also present some free and paid keyword research tools along with a breif description of building a keyword glossary. The blog optimization suggestions pretty much come from a
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