The majority of online retailers (79%) say improving the checkout process is one of their top priorities for the remainder of the year, according to a new Forrester Research report.
Online retailers are also focusing on shipping, specifically they want to increase the transparency of shipping charges to reduce shopping cart abandonment. The survey found, 88 percent of retailers will focus on providing more shipping information within the next year, including details when a customer can expect to receive a package and information about when items have left the warehouse. In addition, 67 percent of retailers said they would pay special attention to calculating the loaded cost of an order prior to checkout.
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