"Many retailers are bracing for lower online sales, but our research shows that not all shoppers are created equal," said Debra Miller, associate, Retail and Consumers Products at Compete. "While most consumers say they'll spend less this year, online shoppers seem to have deeper pockets and they'll be looking for deals starting on Black Friday. Smart retailers should take a much closer look at online shopping segments relevant to them to capture a larger share of wallet among online consumers."
Other findings from Compete include:
- 86 percent of shoppers have completed less than half of their total holiday shopping; 41 percent have not yet begun.
- 90 percent of consumers will spend at least some portion of their holiday budget online this year, up from 84 percent in 2008.
- 42 percent of consumers reported that they are likely or extremely likely to select an “in store pick up” option if available for holiday purchases.
- 44 percent of consumers plan to spend less this holiday season compared to last year, while only 12 percent of shoppers anticipate spending more.
The report was compiled from a survey of over 2,900 consumers this month. What are your holiday spending plans? Are you an "active online buyer?"
Related Articles: > More People Plan To Shop Online During The Holidays >Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!