The majority of online shoppers who use coupons are missing out on savings by using invalid or expired coupons, according to a new report commissioned by Coupon Craze and conducted by Harris Interactive.
The majority (94%) of online shoppers have had an expired or invalid coupon code but more than half (57%) have continued with their purchase despite not being able to use the coupon.
In addition, 95 percent of shoppers who have used a print and/or printable coupon have had an experience with an expired or invalid coupon, yet 72 percent will at least sometimes continue with their purchase even though they are not able to use the coupon code.
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