Following six and seven figure monetization deals for MySpace, YouTube, and Facebook, everyone seems to want to capitalize on the online social-networking industry. Multiply.com is no exception; they want their piece of the monetary pie.
Facebook allow the users to actually network socially by requesting the friendship of a complete stranger, or someone who is a mutual friend. In that regard it would make sense that these sites are popular, because they are not strictly limited to people you know offline. Also, it seems as though Multiply.com is centralized around the digital video, blogs, and photos of an individual rather than socially networking. The digital media found on a Multiply.com memeber's profile can only be viewed by members that they have approved. MySpace focuses on digital aspects, as well as comedy, events, music, forums, groups, and even classifieds, and a completely personalized profile. It boasts over 100 million registered users, and some members have millions of people in their extended network alone. Whereas Facebook connects social networks such as universities, companies, and even geographic locations and has over 10 million registered users. Multiply only has around 100 million views a day, again trumping Multiply. The popularity of the site YouTube is based upon the fact that it gives the freedom to share whatever digital media a user wants with the entire community, or any visitors to the site. Only the network of people that they approve, and not the general public may see media, which is added to the account of a Multiply user. Even industry analysts, Emily Riley of
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