The online TV services of the four major U.S. networks, ABC, CBS, NBC and Fox, along with Hulu, accounted for a combined 53 percent of the ad-supported online TV market that generated $448 million in revenues in 2008, according to a new report by Screen Digest.
The remaining share of revenues was made up of the online video services of major sports leagues, video services from traditional online portals, and direct services from other major channel groups and content owners.
The combined dominance of the leading broadcaster supported platforms will drive the total ad-supported model for the distribution of online entertainment programming, news, sports and events in the U.S. to more than $1.45 billion in revenues by 2013.
"With better targeting and increased ad inventory, online TV services could be generating per-viewer revenues comparable to an average TV broadcast viewing in as little as three years," said Arash Amel, Research Director, Digital Media,
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