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Online Video Ads: Less Annoying

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At OMMA Video, Dynamic Logic’s Research Director, Kara Manatt, released the results of a study on consumers’ responses to various online advertising, ' /></a>
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MediaPost offers some tips on effective video ads:</p>
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<p>While the medium is still evolving, Manatt advised the audience on some tentative rules for online video advertising. She countered widespread criticism of the pre-roll ad model by noting that consumers are much less likely to accept a long ad in the middle of a news clip, with 70% saying they’d rather see it at the beginning. By the same token, consumers are willing to watch a longer pre-roll video ad if they’re trying to watch a longer clip.
<p>Of course, if you ask consumers whether or not they like ads, they’ll tell you no every time. While we’ve <a href=reported that “Nearly nine in 10 Americans said they were less likely to buy products that had annoying or offensive ads,” that doesn’t mean that we should stop advertising altogether.

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