Nearly three-quarters (70%) of Internet users view online video during the day and night with similar spikes occurring both at home and at work.
This is according to a new study by Yahoo, Interpret, Havas Digital, Warner Bros. Media Research and PHD that looked at how people interact with online video, and how marketers can use this information to drive engagement.
Radha Subramanyam
Yahoo
“Online video has experienced dramatic growth among consumers, but publishers still have questions about what works, and advertisers have been slow to move dollars online because there are no established metrics,” said Radha Subramanyam, head of corporate and media research for
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