Online Video In The Corporate World

Video online is nothing new. In 2006 it was used mainly for entertainment purposes. Now more businesses are realizing the value of video to educate and inform customers, critics and shareholders. It is becoming an essential tool for companies to communicate their message. One company that is taking a proactive approach to adding video to their corporate Web site is Wal-Mart, General Motors. "Corporations are just beginning to see [online video] as a real option to help cut costs and communicate," says Colin Dixon, a research analyst for Diffusion Group, a research firm. "Just from last year to this year, there's been a significant jump." While many companies have been slow to embrace the potential of video on their corporate Web sites that trend seems to be changing. As corporate America continues to realize the effective communication tool that video delivers it will become commonplace on many corporate sites. Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: Mike is a staff writer for murdok for the latest ebusiness news.