Online video media spend totaled $2.1 billion in 2008, up 36 percent over 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a report from AccuStream iMedia Research.
The report, "Online Video Media Spend: 2003-2010," calculates multiple ad sales components corresponding to annual growth 2003-2010 by avail unit: pre-roll, In-banner video, overlays, in-game, podcast, player display and skins.
Pre-roll inventory rose 12.6 percent in 2008 to 18.75 billion total avails, following a 16.8 percent increase in 2007.
"Video spend that followed audiences in 2008 are flowing to people, measurability, allocation efficiency and accountability in '09. Digital appears positioned to grow through the current economic cycle by attracting more ROI buyers."
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