More and more people are consuming online video, primarily, say researchers, because of the increasing availability of broadband connections. As mobile devices become more ubiquitous, so too is mobile video consumption.
What's more, the study shows that Internet users are not replacing their traditional TV viewing, but are consuming online video in conjunction with or often a supplement to TV programming.
Conducted Horowitz Associates, the study revealed that 61 percent of high-speed Internet users watch or download online video content at least once a week; 86 percent do so on a weekly basis, both up around 15 percent over 2006.
In fact, television is still the preferred platform for content as 70 percent of respondents said they only watch TV online when they have missed TV shows. Only 13 percent skip the television set and prefer to watch online.
Use of mobile devices to watch video is also on the rise, with over one quarter of Internet users having a video-enabled hand-held device, and 35 percent of them watching video at least weekly, 62 percent of them doing it monthly. Overall, mobile viewers account for 18 percent of online video viewers, up from 8 percent a year ago.
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