The Sounds like the beginning of the end for TV, doesn't it? But wait
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"Online video viewers are still a minority though, with just 9 percent saying they go online regularly to watch clips." So, less than 4% of British TV viewers are watching less TV than they used to? That's hardly a shocking number, in fact, I would have expected this number to be higher.
TV will always be around, at least until online videos figure out how to invade the living room. Watching TV is a social event, with families (especially in England when Corrie comes on) sitting together to watch TV. Watching videos online is a quick fix, something to do while your email is downloading. I'd be interested in seeing numbers on how long the average person spends watching online content compared to TV.
Andy Beal is an Marketing Pilgrim and reach him at
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Online Video Will Not Beat TV
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