Oodles: A New Classified Search Engine

March 28, 2005

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Oodles A New Classified Search Engine

What do you get when former Excite.com executives, fresh from taking (very) early retirement, reunite to figure out a better way to sift through online classifieds... Oodle.com, a new search engine for classifieds that beta launches today in three local markets; Dallas and Classifieds in your inbox Taking direction from the success of Google & Yahoo news alerts, Oodle also offers users the opportunity to be notified by email when a new listing matches their search criteria. Donato tells us that they expect to offer RSS notifications and cell phone alerts in the near future. As we said, Oodle is completely free and while the company does not have written agreements with all of the classified publishers they crawl, they hope quickly to demonstrate their benefit to sites such as eBay and Craigslist. Oodle will make its money by displaying Google AdWords ads alongside search results. Oodles of potential Oodle certainly fills a void. Searching online classifieds can be a pain and I am looking forward to Oodle reaching the Raleigh/Durham area (hint, hint). There is a question of whether they can avoid any conflicts with the sites, whose classifieds they are republishing, but Oodle hopes to avoid any conflict by always directing the searcher back to the original classifieds page. Indeed, Oodle hopes to demonstrate such a value to classifieds publishers that they will be willing to up-sell their advertisers to enhanced listings on Oodle. So can Oodle be successful? Donato thinks so. "By making it easy to get a single view of the entire market of local listings, Oodle will attract more buyers to online classifieds," continued Donato. "This, in turn, benefits everyone in the category." Andy Beal is an Marketing Pilgrim and reach him at

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