Operational BI - An Oxymoron?

April 2, 2007

3 min read

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Operational BI - An Oxymoron

Amit Chembukar and Prasanna Keny of Tata Consulting wrote

The second example is an EDM example through and through - rules and analytics working together to recommend actions to the field.

The third is another great EDM example - next best action being the primary customer-centric use of EDM (I All in all a nice article with some good examples of EDM.

I don't think that "Operational BI" is the right name for these kinds of decision-centric applications any more than I did when Keith Gile decisioning systems.

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