Book authors are quite aware that a mention on Oprah is the shortest distance between relative obscurity and the best sellers list. U2 front man Bono, and his corporate sponsors, just found out that Oprah's good for web traffic, too. Bono's oddly titled global AIDS fund, (Project) Red (also known as (Red)) - that's a lot of parentheses, isn't it? - enlists the help of major retailers to create co-branded merchandise, the proceeds of which go to, um, (Red). When Bono went on website experienced 2600 percent growth, according to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok:
Oprah's Good For Your Website
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